HOKO Blog - Page 2

Deep Linking 101: Deep Link vs Smart Link

Posted June 8th, 2015

What is mobile deep linking? We’ve already talked about how mobile deep links ease the pain of the web-app hybrid world and gave a few ideas on how to connect your app with its audience more tightly. We've mentioned the different types of deep links along the way, which …

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How To Use Deep Links On Facebook

Posted June 2nd, 2015

Apps are faster and more result-focused than web pages, that’s why the vast majority of users prefer them. Yet, it comes with a big price for brands: user acquisition is a nightmare. App stores are the only place to install ads, but attracting users through their lists and search …

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Update: new smart link creation and smart link list in HOKO

Posted May 21st, 2015

You already know that HOKO’s SDK and deep linking platform enable developers and marketers to create smart links that drive traffic to any place within their apps. Making the results visible is always essential in marketing, that's why the HOKO platform includes a powerful smart links page for creating …

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Deep Linking 101: What Is Deep Linking Good For?

Posted May 16th, 2015

What is mobile deep linking? In the previous mobile deep linking 101 post, we talked about the pain of web links in the mobile environment and deep links, which bring users into a specific place or action within a native app. We used an imaginary newsletter as an example to …

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Deep Linking 101: What Is Deep Linking?

Posted May 11th, 2015

You probably use a dozen apps on your phone regularly, and these send you emails, every once in a while. Correct? Yet, when you open a link to a tweet from these emails, it takes you to a web browser! Come on, I have the beautiful Twitter app installed in …

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