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What is mobile deep linking? In the previous mobile deep linking 101 post, we talked about the pain of web links in the mobile environment and deep links, which bring users into a specific place or action within a native app. We used an imaginary newsletter as an example to …

You probably use a dozen apps on your phone regularly, and these send you emails, every once in a while. Correct? Yet, when you open a link to a tweet from these emails, it takes you to a web browser! Come on, I have the beautiful Twitter app installed in …