The biggest tech companies have been fighting over users for more than a decade now. In that time, the battles fought, were done so on multiple fronts: hardware supply, software distribution, and internet traffic. As users and internet traffic moved more towards mobile, these companies followed them, each with a …
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What is mobile deep linking? We’ve already talked about how mobile deep links ease the pain of the web-app hybrid world and gave a few ideas on how to connect your app with its audience more tightly. We've mentioned the different types of deep links along the way, which …
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Apps are faster and more result-focused than web pages, that’s why the vast majority of users prefer them. Yet, it comes with a big price for brands: user acquisition is a nightmare. App stores are the only place to install ads, but attracting users through their lists and search …
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What is mobile deep linking? In the previous mobile deep linking 101 post, we talked about the pain of web links in the mobile environment and deep links, which bring users into a specific place or action within a native app. We used an imaginary newsletter as an example to …
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You probably use a dozen apps on your phone regularly, and these send you emails, every once in a while. Correct? Yet, when you open a link to a tweet from these emails, it takes you to a web browser! Come on, I have the beautiful Twitter app installed in …
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