Kissmetrics provides visualization tools on how users interact with their site, web apps, and mobile products. It collects and shows customers acquisition data for each user.
HOKO data are sent to Kissmetrics in real-time (from milliseconds to a couple of seconds) where you can then use Kissmetrics’s Dashboard to perform business analytics operations such as segmentation and attribution.
Metrics allows you to extrapolate information based on your HOKO data through different dimensions. An event type and an event property, such as platform, route or country code, define a dimension.
For instance, you can create a metric to tell you the number of clicks. Add a new
Number of Times
Event Happened metric and choose the event
Click. You can then segment your data by
by choosing this property in the
By Property section.
Every time that an event occurs in our system we populate its properties and forward it Kissmetrics.
You can follow the incoming flow of your events in real-time in the
We are currently working on ways to uniquely identify users across events. For the moment, each event receives a random user identifier. But soon, each event will receive a unique user identifier that is going to be shared on multiple events. Hence, you will be able to depict the flow of a user from click to install because both events will have the same user id.